(02) The Story
The challenge
Vela Coffee wanted their seasonal blend to feel like a ritual rather than a product, in a category where every feed looks the same.
The approach
We filmed a daily morning ritual across Reels and Stories: the grind, the pour, the quiet first ten minutes of the day.
The outcome
A 312% lift in click-through and a seasonal blend that sold out in nine days.
“She made a coffee bag feel like the start of a good day. That is exactly what we hoped for.”
Inês Faria — Brand Lead, Vela Coffee
