About Infloria — Our Story and Team

(01) Manifesto

Ava Monroe

Creator, Lisbon

I don’t chasetrends.I filmslow mornings,real skinand everyday style —content people save, shareand come back to.

01
Honesty first
I only partner with brands I genuinely use. If it doesn’t fit my life, it doesn’t go on my feed.
02
Story over sales
Every piece starts with a real moment, so products feel discovered — never pushed.
03
Partners, not placements
Each brand is a long-term collaborator, from the first brief through to the results.

(02) What I Do

The roles I move between every week — all shaped by one rule: only work I’d put my own name on.

01/ 05
Creator
Lifestyle content built on slow mornings, real skin and honest daily routines.
02/ 05
Storyteller
Short-form video that opens with a real moment and earns the next scroll.
03/ 05
Stylist
Everyday outfits and seasonal edits styled from pieces I actually wear.
04/ 05
Everyday
Slow mornings, skincare routines and the small rituals people save for later.
05/ 05
Partner
Long-term brand collaborations built on trust, from the first brief to the results.

(03) Journey

From weekend vlogs to a community of millions — scroll to travel through the moments that shaped how I create.

2017
Beginning
First video goes live
A 60-second slow-morning vlog filmed on a phone in a tiny Lisbon flat.
2019
Growth
100K community
Crossed 100K followers and launched a weekly lifestyle series.
2021
Partnership
First brand partnership
A six-month home-living campaign that sold out its launch collection.
2023
Expansion
1M across platforms
Expanded to YouTube and TikTok with long-form storytelling.
2026
Today
2.4M & 63 brands
Now partnering with brands worldwide, 94% of them coming back.

(04) A Day With Me

The rhythm behind the content — a typical day of filming, replying and slowing down on purpose.

06:30
Morning light
Coffee by the window, natural light on my skin and the first video of the day.
09:00
Skin ritual
Real routines filmed once, no filters — the footage brands love the most.
12:30
On set
Shooting partnerships in my own space, one setup per story.
16:00
Edit & reply
Cutting the day’s footage and answering every comment I can.
20:30
Slow evening
Phone down, film camera out, notes for tomorrow’s story.