(02) The Story
The challenge
Lumière was launching its first serum into a crowded market. Paid ads were getting clicks, but not trust — they needed real people showing real results before launch day.
The approach
Instead of one sponsored post, we built a 30-day “glow ritual” series. Every morning I filmed my actual routine: bare skin, natural light, honest progress — with the serum as one quiet step, never the headline.
The outcome
By day 20 my community was asking for the product before the launch link went live. When it did, the full launch inventory sold out in 72 hours.
“It felt less like an ad campaign and more like a friend letting her audience into her bathroom cabinet.”
Claire Dubois — Head of Marketing, Lumière
