A year-long ambassador partnership for a minimalist fashion house.

The challenge

Maison Noir wanted a face that felt quiet and confident rather than loud, to match a collection built around restraint.

The approach

We built a twelve-month ambassador programme around their seasonal drops: monthly content, four events and a steady, unhurried rhythm.

The outcome

4.2M reach across the year and a waiting list for every drop.

“She never shouted about the clothes. The audience leaned in instead.”

Élise Laurent — Creative Director, Maison Noir