(02) The Story
The challenge
Aura Audio needed their new headphones heard, not just seen, and static ads could not do that.
The approach
A weekly live-stream series where the audience voted on the soundtrack and the headphones did the talking.
The outcome
960K live and replay views, and a steady lift in click-through to the product page.
“The community chose the music and the product sold itself.”
Tomás Reis — Marketing Manager, Aura Audio
